Preventing waste before it starts is where true zero waste. When it comes to plastic s and packaging, it's way better for the planet and more cost-effective for business to rely on reusable and refillable forms of packaging than single-use. All over the world, new policies and new businesses are innovating ways to deliver products to consumers that are either unpackaged or delivered in durable formats. We will provide examples of innovation both in the reuse marketplace and policy arena and talk about why these systems changes are a win for people, planet, and profit.